Storytelling Is a Superpower. Learn It by Reading These 3 Books
4 min readSep 28, 2022
People drive by emotions.
You may think that we are logical beings, but in reality, our emotions drive more than 90% of our actions every day. We make purchases based on how we feel about something and then later justify it by logic.
This seems like a flawed concept, but if you notice, brands associating them with wonderful…