4 Books That Will Teach You Sales & Marketing More Than a Top University Class

The two most essential skills for your business.

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Ever felt like those hefty university fees might not be the only way to get top-notch knowledge?

You’re not alone.

I’ve been down that road, and let me tell you, some of the best lessons I’ve learned came not from lecture halls but from the pages of a few game-changing books.

Here are a few books that will teach you about sales and marketing than those classes —

The Psychology of Selling

by Brian Tracy

The Ultimate Guide to Mastering the Art of Selling

Brian Tracy isn’t just any sales guru; he’s the real deal.

In this book, he dives deep into the mindset of both the seller and the buyer. It’s not just about pitching a product; it’s about understanding human behavior, motivations, and desires.

When I first picked up this book, I thought I knew a thing or two about sales. Spoiler alert — I had a lot to learn.

Tracy breaks down the art of selling into actionable steps, emphasizing the importance of self-confidence, listening skills…